Wednesday, September 20, 2006

Virtual Culture

Just read, Tony Conrad’s post on He talks about how his company works around a virtual work environment. Teleconferencing, IM, blogs, wikis and other online tools allow employees to communicate with each other and work on the same projects from remote locations.

Tony Conrad also talks about steps they’ve taken to manage ‘culture’. What concerns me is that they use the same online tools to manage culture that they use to work. To me, that would only create a ‘virtual culture’ and there’s nothing wrong about that. I think virtual companies should focus on developing virtual cultures and not even try building traditional cultures. Eating pizza, while on a conference call, does not constitute a pizza party. That’s a ‘Virtual Pizza Party’.


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